How does one grow their business? In such a competitive and everchanging economy, how can we grow our businesses? By joining The McGraw Council, of course! That’s too easy! In all seriousness though and with all joking aside, I wanted to highlight quickly why your support of our efforts is so much appreciated, what you enable us to do, and how we help small business owners. If you recall, back in early November, Chad Tongco joined us on Facebook live to discuss the latest happenings in the economy and how it relates to small businesses; you can reread the summary of our discussion on our blog here. In a nutshell, Chad and I discussed how consumer behavior changed in the realm of brand loyalty, how consumers dramatically shifted to trying new brands, and what it meant for small businesses, specifically citing a McKinsey & Company study conducted earlier this year.
Just yesterday, HubSpot published an article about the same topic – published December 8th of 2020 (you can verify here). Restated, because of your support, we delivered this news and data to you a full month before a very large company made it available to small businesses – a full month! This is just one example of how we are truly fighting for small businesses each and every day to support them and to be their advocate, and it is because of you that we can continually do so! We deliver info like this early and we then make it usable through our donated consulting hours, coaching sessions, and more! Thank you for your support and for joining us in our vision to help people achieve their American Dream!
John M. Beaman
President of The McGraw Council Membership, Inc.